Wall Street Journal: "The Mommy Drain"

In her recent article, The Mommy Drain: Employers Beef Up Perks to Lure Back Moms, Wall Street Journal Work & Family columnists Sue Shellenbarger writes about the efforts of some employers to stem the maternity-driven talent drain. If you haven't read it, please do--it's worth the time.

Sue actually called me when researching this story, and while she didn't quote me--the article is focused on employers rather than vendors--I'm happy to see that much of what we discussed made it to print.

Indeed, Census data shows that "among working mothers who return to work within a year of childbirth, the proportion who go back to the same employer is declining." This is a financially devastating trend for employers, and it is precisely why I am excited about the future of MaternityCare Direct--we are first to market with a range of solutions for this issue.

Aaron